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It is the quiet before the storm in the world of luxury travel at the moment, as prices stand slightly inflated ahead of Black Friday and Cyber Monday 2019. So don’t book anything just yet! But when 29 November comes, the number of deals and speed at which they sell out can feel overwhelming. Prepare now and make sure you get a fantastic deal!

The Facts
What: Black Friday and Cyber Monday are major discount days, historically focused on electronics, linked to Thanksgiving in the US. But the events are now used by many industries in the UK to try and boost pre-Christmas sales.
When: 29 November and 2 December 2019 respectively, but deals may start as early as 25 November.
Offer: We don’t know exactly what yet, but expect heavily discounted luxury hotels, package deals and special fares on First and Business class flights – I highlight where I’m going to be focusing my efforts below!
Availability: Deals will either be on a first-come-first-served basis in VERY limited numbers or for a short window, so you need to prep!
Maximum Extravagance, Minimum Cost
I share my top picks on where I will be focusing my searches below, but first, some tips to make sure you are prepared! No matter what deals crop up on Black Friday, there are some steps you can take now to increase your chances of snagging a great offer.
My Top Picks
The below picks are predictions based on previous years’ deals and we will not know exactly what the best deals are until the day.
Expedia
Expedia has run great Black Friday and Cyber Monday deals for the past few years running. BUT the best offers are incredibly limited. To get these deals you will need to have the app prepped with a basket of exactly what you want to buy, ready to just add the voucher code and checkout, all within about two minutes. Going by last year, prep a hotel or package for travel that completes before 31 March 2020.
The offer page is here. Bookmark it! This will be where the codes are posted. We are likely to see:
British Airways
Last year, British Airways had some decent Black Friday offers. It is likely this page will get updated for 2019 deals. In 2018 you had a few days to book, rather than Expedia’s 15 minutes! If you know where you want to go, the easiest way to locate a flight only deal would be with BA’s cheap fare finder, which will highlight any sales.
Virgin
Virgin had some good offers last year, so fingers crossed for 2019! Its Black Friday holding page can be found here.
Air France & KLM
Last year Air France and KLM both ran reduced Business Class fares from the UK (and other destinations). Air France & FLM don’t run sales very often, so you may get a good deal. I’d say anything long haul under ยฃ1,300 in Business is pretty good. There are no Black Friday pages up yet but the Air France offers page is here and the KLM offer page is here.
I’ll personally be looking out for La Premiere (Air France’s First Class product) deals, but I don’t be holding my breath!
Singapore Airlines
Singapore Airlines have great Business and First Class products and have run Black Friday sales for the past few years running. Last year there were deals in Economy through to Business, but again, nothing in First. Fingers crossed for this year! There is no Black Friday page yet, but their promotions page is here. I’d be looking for long haul Business below ยฃ1,500.
Emirates
Finally, last year Emirates ran a Black Friday sale with Business class flights included, but be careful. ‘Sale’ fares started from around ยฃ2,300pp, whereas you can book Business right now from London to Dubai for just over ยฃ1,900. I will be looking for fares from London or Milan for below ยฃ1,400 or Frist Class for around ยฃ2,500.
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