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Offer: BA and Virgin Sales are Live, But Are They Any Good?

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This week both BA and Virgin have gone live with their January sales early, with the BA sale running through to 30 January 2020 and Virgin through to 3 February. But are the premium flight prices actually any good?

Some of the Virgin sale fares are in its new A350 Upper Class, but you need to be prepared to pay £££! Photo: Virgin

The Facts

What: British Airways and Virgin Atlantic January Sales

Offer: Sale fares in all classes and to worldwide destinations, but be careful, many prices represent little better value than you can get across the year. Both airlines also have some holiday packages on sale. Virgin say they will be posting more offers throughout the sale, whereas there is no indication of this from BA.

Availability: Travel dates, blackout dates and minimum stays vary depending on destination. BA sale premium flight T&C are here and the full Virgin sale T&C here.

Book By: 30 January 2020 for BA and 3 February 2020 for Virgin.

British Airways Sale – The Lowdown


Looking at Club World (Business) and First only, I am underwhelmed. You can view the lowest fares to all long-haul destinations in Club World here and in First here. Most are in the lower range, but still typical, BA fares. I see these kinds of prices regularly throughout the year. Only Latin America & Carribean destinations are marked as ‘sale’ fares and some of these, such as First to Bermuda for £3,990 is astronomical!

There are, however, some fares that are generally good value and here are my best of a bad bunch picks. All prices are from London for a 7 night stay.

First Class

There are some offers that offer First for £399 more than Business, but if the Business price isn’t great, that doesn’t mean too much! Here are prices I don’t see too often.

Business Class


Some of the Business Class packages on the holiday finder come out pretty good. You can stay at some of the top all-inclusive resorts in the world for under £3,000pp including Club World flights.

  • Spice Island Beach Resort Grenada 7 nights in September 2020 for £2,970pp
  • Excellence Playa Mujeres 7 nights lots of dates for £2,510pp
  • Le Blanc Spa Resort Cancun 7 nights in September & October £3,036pp
  • Sandals Emerald Bay Bahamas 7 nights in September 7 October £2,996

Virgin Atlantic Sale – The Lowdown

Again, Virgin Upper Class fares in the sale are underwhelming, with prices nowhere near as good as what we saw on Black Friday. Not that the prices on the sale page aren’t always accurately the lowest ones on offer!


There are some deals on the new Virgin A350 club suite, which personally, is the only plane I’d go for at these kind of prices! Search as normal (or click via the sale page), and make sure you select a route that says “New Plane” on each leg.

  • Boston via New York in the A350 (to JFK) from London £1,400pp e.g. 22 – 29 Jul
  • New York in the new A350 from London £1,500pp e.g. 21 – 28 Jul
  • San Francisco in the new A350 from London for £1,592pp e.g. 1 – 8 Jul

There are also Tobago and Antigua, on older planes, for £1,399, which is okay.


Nothing at all to note on holidays! Only Economy prices are advertised and you are only saving about £10!


A pretty disappointing start the January premium travel sales. Let’s hope things pick up from Christmas Day!

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